32 Interesting facts about digital marketing

32 Interesting facts about digital marketing

Interesting facts about Digital Marketing

  1. 86% of business professionals prefer using email for business communication purposes.
  2. 53% of marketers use interactive content in lead generation efforts.
  3. 72% of people prefer watching a video to learn about a product or service rather than reading a text.
  4. 43% of US adults get news from Facebook.
  5. 61% of marketers agree that improving SEO and growing organic presence is their top inbound marketing priority.
  6. 47% of internet users use an ad-blocker today.
  7. 62% of customers now expect companies to anticipate their needs.
  8. 47% of email recipients will open your email based solely on the subject line.
  9. 86% of people look up the location of a business in Google Maps.
  10. 50% of search queries are made up of four words or more.
  11. 93% of all website traffic comes from search engines.
  12. A thumbnail in the search results can increase your traffic by 50%
  13. 66% of marketers use blogs in social media content.
  14. 6-13 words in the title attract the highest amount of traffic.
  15. 38% of marketers publish content at least once per week.
  16. 63% are creating content with the buyer in mind above all else.
  17. 4-10 social profiles are the amount most businesses maintain.
  18. People aged 18-34 are most likely to follow a brand on social networks.
  19. 74% of people say they use Facebook for professional purposes.
  20. 86% of consumers prefer a business to be authentic and honest on social media.
  21. 2 million businesses used Facebook for advertising in 2018.
  22. 91% of smartphone owners made a purchase after seeing a relevant ad.
  23. More than 60% of buyers said that mobiles played a big role in a recent purchase.
  24. 51% of marketing and advertising budgets now go into mobile ads
  25. 70% of marketing professionals are optimizing their video content for search engines.
  26. You can increase conversions with 80% by including video on your home page.
  27. Users spend 88% more time on websites with video.
  28. 4.6 billion video ads are watched online each year
  29. 91% of consumers open their email on a daily basis.
  30. US companies were estimated to spend $350 million on email advertising in 2019.
  31. It is 6 times more likely to get a click from an email than from a tweet.
  32. 47% of email recipients will open your email based solely on the subject line.

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