Pre covid era everything is run smoothly without much of need in digital marketing for small business.
but after that everything is changing, each and everything is coming online for getting attention and to sustain their business and increase sales and profit.
so now also small business also need some sort of digital marketing to stay in the market and sustain their existence. there are so many ways to do marketing for small business to stay on course and getting customer from time to time.
Search Engines drive around 93% of all website traffic.
82% of people use their phones to make an online search before they make the decision to purchase from a store.
50% of consumers are inclined towards a particular brand if the name appears more than once during their search.
Small business has so many ways to share their content and marketing their product and services to the general public like
-PPC(pay per click)
-Search Engine optimization
– Local availability
with local or digital marketing small business can share there products and services to nearby customer and companies what they offer. Every one getting online with their products and services to getting new customer all the time and making profits from them. After post covid, big companies are taking more advantages of this situation BCS of availability of resources and money and men power.but for small companies, it’s not much possible to spend so much on one thing but spending little on their scale its very helpful them to get enough recognition in the local area to get a regular customer for their business
– More sales
Every business needs the customer to stay competitive market, Otherwise, they are no longer in the market to compete. To get a new customer all the time digital marketing is the best ways to increase sales and profit of the company. doing little marketing like sharing a post on social media, share a video of products and services to the consumer, making small scale website. Even running ads on local demographics to attract local people to their business
business runs on trust between company and customer. People are so loyal to their trusted brand al the time. If you maintain trust between your organisation and customer it’s always benefited to your business.people love to buy things from their trusted brand. so sharing valuable things to them its like gaining trust between you and them.
With marketing you don’t only get the opportunity from local area too, its like a getting customer from anywhere from the country and world. It’s a huge pool to swim on. By sharing useful content to consumer people can know about your business from anywhere and if they like it they eventually gonna buy from you despite where is your business is located.
marketing is a tool to spread awareness about your company products and services to the general public. With our new product and services launch, we can increase awareness about that part to the public. Brand awareness is important for every business to get more sales for their new launch products.
mall business people always run from marketing BCS of high price but with the digital era, it’s changed by his head. Now even small business people can do marketing with little less money.
with traditional marketing its a mass advertising, we can saw our ads to people who don’t interested in our products at all. But with digital ads, we can target a particular audience in a particular area to sale our products.
it’s only a few reasons to do marketing for small business, but its always helpful to small scale business to start doing marketing for their business.